Generate Direct Hotel Bookings with Adwords: How to Beat the OTA’s

Part One: The Basics of Branded Campaigns The online travel agencies like Expedia and are a blessing and a curse. As hoteliers, we need the OTA’s exposure power to generate bookings. On the flip side, they are our competitors for direct bookings. How do we combat the OTA’s millions of marketing dollars and sophisticated […]

How to use AdWords Ad Extensions to Generate Direct Hotel Bookings

PART TWO: Now that you have your branded campaigns running with a healthy ROI, it’s time to make them better by using ad extensions. Google’s ad extensions create more opportunities to increase click-thru-rate and highlight your hotels most popular information. Understand Your Guests Needs Fully utilizing Google’s ads extensions means understanding what’s most important to […]