Digital Lab

Get an inside look at the science and our thoughts about marketing.

September 20, 2018
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Featured

Turn User Generated Social Content into Hotel Revenue & Direct Bookings

What does user generated content mean? Content you didn't have to create yourself. That makes your job easier. User generated content...

September 18, 2018
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Featured

Most Popular Social Media Management Tools for Hotels and Hospitality

Part of any successful marketing plan includes utilizing efficient social media management platforms with analytics tools. Let’s dive into to how...

September 18, 2018
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Featured

Google is Saying Goodbye to Google+, Should I be Worried about SEO?

We all saw it coming, Google+ was under-utilized and even though it had some cool features, the adoption of Google+ was...

September 18, 2018
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Featured, Hospitality

Generate Direct Hotel Bookings with Adwords: How to Beat the OTA’s

Part One: The Basics of Branded Campaigns

The online travel agencies like Expedia and Booking.com are a blessing and a curse. As...

August 26, 2015
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Featured, Hospitality

How to use AdWords Ad Extensions to Generate Direct Hotel Bookings

PART TWO: Now that you have your branded campaigns running with a healthy ROI, it’s time to make them better by...

User-generated-content-for-hotels

Turn User Generated Social Content into Hotel Revenue & Direct Bookings

Turn User Generated Social Content into Hotel Revenue & Direct Bookings

social-media-tools-hospitality

Most Popular Social Media Management Tools for Hotels and Hospitality

Most Popular Social Media Management Tools for Hotels and Hospitality

google-sign

Google is Saying Goodbye to Google+, Should I be Worried about SEO?

Google is Saying Goodbye to Google+, Should I be Worried about SEO?

search-hotel-direct-bookings

Generate Direct Hotel Bookings with Adwords: How to Beat the OTA’s

Generate Direct Hotel Bookings with Adwords: How to Beat the OTA’s

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